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Packages and Memberships combine paid services into discounted packs. Memberships have an additional advantage of letting you offer men and women (or other user types) different services and prices.
Post banners and let your site members post their banners for a fee. Let users send each other money gifts and gifts of membership. You can choose to earn your commission, or make the service free from extra costs.
Special offers tool will let you create promo offers like 'Add money to your account from 4PM till 6PM today, and we will increase the amount by 50 per cent', or 'Purchase premium membership on a particular day and receive 1 extra month of premium membership for free'.
Gift store is about selling any kind of merchandise that requires delivery, while virtual gifts is basically about exchanging pictures directly on the site. You have full control over the gifts items, their cost, and delivery terms.