- Product characteristics +
- Portfolio 134
- Cases 29
- Services +
- What we do & Sell own
- We are
Whether you’re looking to meet new friends, find a hot hookup, or start connecting with someone who could turn out to be the love of your life, OkCupid’s got you covered. On OkCupid they say “Dating Deserves Better” and they’ve got the features to make this happen. The site uses your responses – and a math-based matching system – to pair you with compatible dates, promising a high accuracy rate as long as you know what you want and are honest about it. And best of all: it’s completely free to use (they do have paid upgrades for certain features).
OkCupid was founded by Chris Coyne, Sam Yagan, Max Krohn, and Christian Rudder, four men with impressive resumes. In addition to OkCupid, Coyne oversaw the development of TheSpark.com and SparkNotes.com, two hugely popular websites that have received accolades from publications like The New York Times, The Wall Street Journal, USA Today, and Newsweek. Yagan was also involved with TheSpark.com, as well as MetaMachine, Inc., Delias, Corp., and Barnes & Noble, Inc. Krohn and Rudder were responsible for two of the most important parts of OkCupid: the OK Web Server and the OkCupid blog.
So what does all that starpower give you?
OkCupid.com creates a unique dating environment by putting heavy emphases on member participation. Matches are identified by your profile and your responses to a series of fun questions generated by other members. Each match question is made up of four parts:the question, the answers you’re willing to accept from your matches, a rating of how important the answer is to you, and an optional explanation of your response. The more questions you answer, the smarter OkCupid gets at recommending matches for you.
When viewing another user’s profile, click the “The Two Of Us” tab to compare your match question answers to their answers. If your answers match, the text appears in black. If they didn’t give an answer you were looking for, their answer appears in pink. And if you gave an answer they weren’t looking for, your answer appears in pink. If there’s no hope whatsoever, the tab will say “Y’all Have Issues” instead.
OkCupid also encourages user interaction via quirky tests, like “The Personality Defect Test,” “The Nerd? Geek? or Dork? Test,” and “The Lover Style Profile Test.” Tests don’t affect your match percentages around the site, but they’re still a distinctive and entertaining way to get to know potential dates.
Getting started with OkCupid is free and easy, though paying for the site has its perks. Unpaid users see advertisements on the site, while paid users – known as the “A-List” – enjoy an ad-free experience. A-List users also can see everyone who has liked you, see who has read your sent messages within conversations, advanced search features, custom ordered search results, and special identification in search results.
OkCupid takes privacy very seriously, offering a range of privacy controls to members. Users can choose to make their profile viewable only to other OkCupid members who are signed in, and to block or hide users they don’t want to see or contact.
The measure of any good business is its ability to keep up with new trends and changes in the industry, and OkCupid does exactly that. Full-featured mobile apps are available for both iPhone and Android, and OkCupid has a venture called “Events.” OkCupid Events bring online dating into the real world, creating “an instant party where you’re guaranteed to have high matches in the room.”
OkCupid is a force to be reckoned with in the online dating world. It is one of the top free dating sites online, and was voted by Dating Sites Reviews’ users as their favorite free dating site a number of times. OkCupid earned a spot in Time magazine's 2007 list of the top 10 dating sites and ever since then with its user-friendly site design and unique and interesting way to meet matches, OkCupid is the perfect choice for free online dating.